The late 19th century marked the significant rise of French aperitifs, which were considered energizing, refreshing, healthy tonics. Auguste Maurin founded his distillery in 1884 in the picturesque city of Le Puy-en-Velay, in south-central France. While Auguste produced a range of spirits, including gentiane, absinthe, vermouth and a selection of local, traditional liqueurs, his focus was on the quinine-based Maurin Quina, which had an outstanding reception in wine and spirits exhibitions of the time, awarded some 26 gold medals. The high praise continues today. The world famous Dancing Green Devil graphic will inexorably be associated with Maurin Quina. Auguste Maurin commissioned artist Leonetto Capiello to design the graphic when launching the specialty liqueur. Though Capiello left behind a legacy of over 500 advertising posters, the artwork for Maurin Quina is widely regarded as his most significant piece.